Bing is getting bigger, and Google lost a little of the search engine market share. But I wanted to mention a couple other “search engines” that don’t get as much press as search engines.
19 billion searches a month on Twitter?
This is a crazy huge figure, and one that is about a year old as well. Now, Twitter could be getting as much as 1 billion searches every day made on the Twitter search engine.
The 19 billion searches a month came out at Twitter’s Chirp conference last year, so it was from their own people, not from Hitwise or Comscore.
Now, it should be noted that many of these searches are done through APIs, but this is still an astronomical number.
25% of all Google searches are done are Youtube?
We all know that Google is the king of search, but don’t forget about it’s little prince, Youtube. People are using Youtube as their search engine of choice when they have a question about how to do something or if they just want to be entertained for a while. I personally use it all the time when I am trying to figure out how to do a home improvement project around the house. I am possibly the worst DIYer of all time when it comes to home projects so an easy to follow video makes me look good. I actually pulled up a series of Youtube videos one time to figure out how to completely take my clothes dryer apart and put it back together. Amazingly enough, I was able to get it working again after taking it apart too.
Google gets anywhere from 88 to 94 billion searches a month total, so 25% means at least 22 billion searches a month.
Yes, technically, Youtube does belong to Google and these searches are lumped together, but there is a reason you should care about these monster search engines.
Are you getting search engine traffic from Twitter or Youtube?
It’s really silly NOT to be utilizing these traffic sources when they are free and readily available at your fingertips. Even though many of Twitter’s searches are made from APIs you can still benefit from it, because many websites and feeds are pulling data from Twitter. So if you are an active Twitter user and you are tweeting about a certain ebook, someone can easily find your tweet and follow it to your website.
And video marketing is getting bigger all the time. In fact, one of the biggest winners in Google’s last algo update was Youtube. You don’t have to upload amazing videos that will go viral the moment that are put on the site, but at least have a presence on Youtube and start a channel so that people can subscribe to your videos. Have something interesting to say and don’t try to sell something in every video. There is a reason we change the channel when commercials come on TV.
To sum it up: Put your Tweeting and Youtube videos into overdrive. Put your bait where the fish are!
Any comments on using either of these services and how it has helped your website?
Recent Comments