Every once in a while an internet marketing product comes along that gets so much buzz that it seems like every IM guru out there is pushing it through their email list. Well if you are on my list you know that I have NOT pushed one of the biggest crazes out there right now, Mage Monster.
If you have seen the Mage Monster video you know how convincing it can be. It is touted as the only marketing tool you will ever need again for your business, but what kind of tool is it? Is it really worth considering?
I must say that I have nothing personally against the author of Mage Monster. I’m sure he’s a really nice guy just trying to sell a product. This is just a post stating some of my concerns and why you should consider these points before even thinking about buying it yourself.
Scare Tactics is a fun show but a bad way to market
Have you seen the scare tactic being used to push Mage Monster? It’s all about using the Google Panda update to scare people into thinking that they will be lost and hopeless without this product. And I guess we should have expected this. Every time there is a major change in internet marketing there is a new product to capitalize on it. But does this product really protect you from the Panda update or does it make your sites even more vulnerable? Yes, I think the latter is true.
Google Hates Automation
If you want to make a lot of money really fast you sell a product that automates a bunch of tasks that are usually tedious and boring. This is exactly what Mage Monster has done. It is a glorified auto-blogging platform that uses different tools to create content for you automatically.
I write anywhere form 3-10 articles a day. I know how much time it takes and how tedious it can be. I will admit that it is tempting to use a software tool like that that promises to write thousands of articles for me at the push of a button. But think about it—is Google really that dumb? Can they tell if an article has been hijacked, translated into another language and then translated back into English? Can they tell if articles have been spun and respun over and over again?
Even if the giant Panda can’t tell if an article is REALLY unique or not, truly a visitor to a site can see if something is automated, and the one thing Panda is looking for is visitor engagement. Once they see those back-buttons being clicked left and right, the joy ride is over.
Quality Content Matters More than Quantity of Content
Yes, I know it is a trite saying, but it’s a hard truth to ignore when looking at what Mage Monster has to offer. Now, they do offer a lot of other tools that look useful, like Domain Mage which finds expired domains and tells you how many backlinks they have etc., but the beef of the product lies in creating automated content to your collection of sites with a click of a button.
With Mage Monster you simply add your keywords and an article is created for each keyword and the software even pulls in relevant images and Youtube videos to display on the page. You can even pre-date the posts to 2006 if you want to so that your blog looks aged and made by a real person.
But with so much effort being made to make a blog look like it was made by a human, it seems like they realize how important it is to have a human created site. So why not just let a human do it? Well, it’s expensive right? And it’s also a lot harder than just recycling garbage content online and spueing it into a series of websites that are monetized with eBay auctions and Amazon links.
The more the internet evolves, we are seeing that quality and relevance matter above all else on a webpage. And you can’t have one without the other. As long as computers and software programs are creating the content you will not have the kind of quality people now expect when they visit a site. The search giant is bent on finding those automated sites and taking them down. It’s gimmicks like Mage Monster that CAN make people a LOT of money, but it can’t help but be abused by the very nature of the people that want to sign up for programs like this. It’s already abusing the quality of the internet so it’s silly to think that the software won’t be abused just because it is limited to 500 members or so.
I’m not saying you won’t be able to make 6 digits a year just using Mage Monster. If you work hard enough at it I am sure you can make even more than that with the software. But how long will those sites and sales last? And would you rather make $200,000 a year for 2 years and then have everything go to zero, or a solid $80,000 a year and growing for the rest of your life? Short cuts are fun, but they are also short lived.
You can make money apart from Mage Monster, so don’t sign up for it if you think you MUST to have it to strike it rich.