You can read every ebook, blog post, and forum thread about internet marketing until you are blue in the face, but none of it matters until you start building something.
Have any of you bloggers, website owners or marketers every gotten stuck in a rut where you really didn’t know what to do next? You have a million projects in the air but none of them are doing as well as you would like. So you find yourself just reading and reading and not really doing or building anything. Well it’s at times like this that you need to remember that your path to success online only comes by building, creating, and making stuff.
All of the successful marketers are builders. Either they have their own products or they create tons of value on their websites. So if you want to follow in their footsteps you need to create something new on a regular basis.
What can you create? You don’t have to come up with the greatest invention of all time. Although that would be sweet too. Here are some things you need to be building in order to see your online empire grow:
- Videos
- HIGH quality articles
- Podcasts
- Email autoresponder messages
- Ebooks
- Infographics
- Websites (full of all of the above)
All of this takes time but it’s what makes your website valuable. You can spend months trying to contact website owners trying to get backlinks, and that’s great and all, but you need to be creating something of worth online as well.
You may notice I did not mention building PPC campaigns and other paid methods of advertising. I have nothing against it, but I think creating content is a much better long term investment than creating a high converting PPC campaign.
Why do I think this? This about it. When your PPC campaign dries up what do you have left? A whole lot of nothing. You have a big list of keywords which no longer convert and a landing page that looks extremely spammy because you were paying for every click and had to make it count. But unless you were building an email list you will have nothing to show for all your work.
Now say you spent all that time building videos, articles, ebooks, and email messages. Now you have BUILT something. You have created value on the internet that can last long into the future and you won’t have to pay a dime for traffic.
And if the search engines hate you, you can always write a bunch of guest posts for other bloggers that Google loves and get some traffic that way. But again, that involves creating something — an article in this case.
Your internet marketing business should look more like a construction zone than a library because you are constantly building great content.
Stuck in a rut? Try building something. It won’t become an over night success, but it will be something that will have worth long after you finish working on it. And in this business it really doesn’t matter how much you know. It’s all about how much you build.
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