Article marketing is a great way to generate more traffic to your website or blog.  And ezine articles is one of the best places to put them.  But have you ever written an article that got a ton of views and hardly any clicks to your links?  This can be very frustrating to a beginner internet marketer but it can also happen to veterans who are in a hurry as well.

You might pour 2 hours of time into the content of your article to make it absolutely perfect and to make sure that no moderator in his right mind would reject it.  If you spend that same kinf of energy into writing the resource box you will see a major increase in click thrus.  After all, the whole point in publishing your article is not so the rest of the world can appreciate your fine writing skills, but to send them to your site.

So how can you get those readers to click the links?

Well one common mistake is to fill the resource box with biographical information that– yawn– no one cares to read.  I know that Ezine articles says you need to write a bit about yourself but this is completely voluntary.  If your purpose is to build a big name for yourself than you can put in a killer bio, but if the point of the article is to generate more traffic to your site than you need to make a few changes.

Make the resource box feel like an extension of the article instead of a completely separate entity.  For instance, you can say something like, “… and another good reason to find quality backlinks can be found here…”  This way you are doing the whole “to be continued” routine that gets us hooked on pointless shows on TV.  The article on Ezine is part one and to read part 2 they have to visit your site.

Use a call to action in the resource box as well.  Ezine articles has millions of articles on it and you have worked hard enough just to get your article seen by a human being.  Now you have to give them a reason to click your link.  When you write you should always put yourself in your readers shoes.  Ask yourself, “why would someone want to click on this link?”  If you don’t have a good answer than don’t expect someone else to.

Don’t sound like a salesman.  Although you need to have a call to action it should be a soft sell.  Otherwise, even if they click the link they are on the defensive and ready to fend off any offer you hurl at them.  Be as personable as possible because they will relate to you more and be more inclined to listen to what you have to say on your landing page or squeeze page.

Some of the best advice on getting more clicks from your ezine articles I found from the Ezine articles underground manifesto.  It details all kinds of strategies for getting more views as well as more clicks and how to get your article approved every time in very little time.  Worth a look if you ask me, as Dean has done a great job with this program.

As much as you need to have content on Ezine articles for traffic you should be building up your own site content as well.  Google loves a website that is updated regularly.  I know, I need to take that to heart and update this blog more.  But I am too busy earning a living on my other sites.

Related posts:

1. Squidoo or Ezine Articles: Which is Better in Article Marketing? ...
2. Getting More Traffic to Your Ezine Articles ...
3. How to Promote Affiliate Products with Ezine Articles ...
4. How to Get a Ton of Traffic and Views From Ezine Articles ...
5. A Word is Worth 1,000 Pictures| Article Writing for Income ...