The problem with internet marketing is that there are too many things to market, and you can find yourself chasing every new shiny car on the block. This can lead to owning hundreds of sites that are anemic at best and very thin in the eyes of the search engines. This may do ok for a while, but in the end it is the guys and girls with the big authority websites that are racking in the big bucks.
Think about it, how susceptible are thin affiliate sites from being knocked down by the search engines? Very likely in the changing world of Google wanting to control everything and shutting down every affiliate Adword campaign. What the search engines and PEOPLE are looking for is value. You want to offer as much value to your audience as possible.
So what does it take to build an authority site and how do you do it?
Well you don’t build an authority site by using autoblogs which just recycle old, used information back into the net. You need true unique content written and not spun by a machine. This may be ok for backlink building, but you need relevant, unique content that is both interesting and informative to the user.
This is why I emphasize on your bounce rate? You cannot build an authority site with a bounce rate of 80-90%. This means that visitors don’t really care for your content and the search engines are taking notice of this. They are seeing that people don’t like to stay on your site very long and so they count it as irrelevant and you drop in the SERPS, eventually.
The great thing about having an authority site is that you can always make money on it. You might have a thin affiliate site that ends up drying up and it will be good for nothing else. When you are building an empire with your site you are able to make money off advertisers, and this is where the big money is.
If you are getting even half a million visitors a month you can get advertisers crawling over shards of glass just to put a 125×125 banner on your site. So by working as hard as possible today, you can reap the benefits tomorrow, or at least in a few years.
So the key ingredients are the 2 things no internet marketer likes to think about: hard work and patience. But this is why the drop out rate in marketing online is so great. Just like with military training, it doesn’t take lone to separate the boys from the men.
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