CPA marketing is a buzz right now and there is good reason for it. The conversion rates for CPA offers are much higher than with any affiliate marketing or cost per sale out there. With CPA (cost per action), rather than getting paid for making a sale, you get paid merely for generating a lead for a company. Sometimes this lead simply needs to fill in an email address and zip code, but most of the big paying offers are for free trials where the lead has to fill in billing information as well to pay for shipping of a free product.
These CPA offers are easy to promote because the consumer does not have to buy anything. They are simply looking for information and will often be glad to fill out a small form to get the information they are looking for. Companies in CPA networks and affiliate marketing networks will pay you for these leads and they are the ones who will try to sell them something down the road. So yes, you do the easy part, and they do the hard part… making the sale.
But with all of the CPA networks out there popping up all the time it can be hard to know where to start or what network to join first. That’s why I recommend starting out with ShareaSale first. They have over 2,000 pay per sale affiliate programs and over 200 CPA programs that will pay you for leads as well. It’s a top notch company and always pays out on time as well.
Get sign up with ShareaSale Here.
Once you join them you will see those 200 plus CPA offers to join and see which one fits your niche market the best. They are very transparent and you can see the EPC (earnings per click) for the last 7 days and 30 days for each product, as well as the average commission on each sale or lead. I have found their tracking to be very accurate and has never let me down yet. Besides this, once you join you can promote the company and get commission on all the affiliates that join and make sales themselves. A win-win for everyone.
So go head and Get signed up with ShareaSale Today.
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I have been thinking of doing CPA offers. The debate I have is whether it would be better to have my own opt ins — there by building my own list or doing the CPA and build up commissions for getting opt ins for someone else.
I guess if these are unrelated products to what you promote then CPA would make sense.
What’s your opinion?
Do both!
Try to build a list and send CPA offers to your subscribers, for example.
To this Post:
I´m looking for a good CPA network to join, so I will check your recommendation! Thanks!
CPA offers are always good, but there should be condition that you don’t have to pay anything before you start to work. Only then we can consider that CPA offers are true
paying before subscribing to CPA program is not agood idea. start work and then pay.
I also agree to this quote “bad creative copy and great creative Create”. A good website is creating more creative logo by their designers.
thanks for the post, I think I am going to join Shareasale
thanks for the post for CPA marketing